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Five Ring Circus
As noted in a previous post, New York's attempt to snag the 2012 Summer Olympics has engendered a marketing campaign of rare, insidious vintage. The mayor announced last year that 95% of all physical advertising space in the city, this includes subways, billboards, buses, phone booths, benches and lots of other things, would be reserved exclusively for official Olympic sponsors. This not only ensures an inescapable ubiquity, it also, in the trenchant words of the press release, protects the "Olympic brand from ambush marketing." By "ambush marketing", the bigwigs mean companies that didn't shell out millions of dollars to the International Olympic Committee making a billboard that says something like "We support our Olympic athletes." Emotional support just isn't going to cut it anymore.
Ambush marketing, however, came in a more unstoppable form here: 2012landgrabs.net/spoofs
We'd tell you the rascals behind this bit of genius, but then Deputy Mayor Dan "Spin" Doctoroff would banish us to Yonkers for ten years.
Posted by Reed Jackson on 02/23/2005 | Permalink
Comments
I can't believe that you beat me to this. I saw these folks at their planning meeting at last week and had a post in progress when you went live!
But I think that "photo" is a photoshop. If anyone wants to download the images to post them around town, get them here.
Posted by: Charles | Feb 23, 2005 12:05:51 PM
Hey. I just did an interview with these guys. Enjoy.
Posted by: dailyheights | Feb 24, 2005 8:37:26 AM
Very nice, and I like the color combos too.
I don't know why, but corporate welfare for sporting events raises my blood pressure to unheard-of heights.
Posted by: ken | Feb 24, 2005 3:48:34 PM
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