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From Autocar, October 1968

Have you ever been walking down the street, when you see someone who really knows how to handle their pig? I mean REALLY knows? When I see that, it just makes me want to stop, puff out my chest, and exclaim "Sir, now THAT is pigmanship! True pigmanship!"

I'm guessing the modern day equivalent to these ads would be for some other kind of vocational training, like ITT tech or DeVry. Which I guess makes Network Administration the Pigmanship of the 21st century.