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PR execs shrug off fake news flap

Top PR execs held a conference call in response to the recent flap about fake news, and as our man from PR Watch reports, they seem to think it's no big deal. Apparently, the suits are psyched that the controversy is focused on the government and not on the far more common corporate video news releases.

I didn't realize until I read this that there's actually payola involved: "Money flows from the fake news PR firms to the TV networks for 'distribution costs,' and the networks send the VNRs out to their affiliates for use on the air."