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Retail stinks

The Washington Post reports on a new study measuring the effects of artificial scents in retail environs. The results: pumping a citrusy fragrance into the air boosts sales. But there's a caveat, naturally: in crowded environs, "citrus may be too arousing."

The article goes on to point out that the "impact of background music on shoppers is well documented: Loud rock music, for example, seems to encourage quick decisions and impulse buys." (Combine citrus scents with loud rock music and people will start fucking in the aisles.)

(Via Commercial Alert)