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Gorge on the Rainbow

One of the many product tie-ins with the upcoming "Star Wars" film is with the makers of Skittles™ brand Bite Size Candies. Along with various games and contests on the website, the Star Wars or Skittles™ fan is urged to shop for Skittles™ until they possess all 48 collectible packages featuring images from the film. According to my math, to achieve this feat one must consume over eighteen pounds of Skittles™ over the four-month duration of the promotion.

I know Star Wars fans have a slim shot at impressing the ladies anyway, but between the eighteen-pound suggestion and this ad, I think they're pursuing a new "Never Get Laid Again" advertising strategy.