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I have postulated the existence of a dazzling new concept

This is big news.

So, everyone's familiar with the concept of "wuv", right? The emotion related to "love" but more commonly praticed by bunnies, little pudgy naked babies/angels, and other cute things? As in a small, treacly cute figure with extended arms saying "I wuv you this much."

awww...ugh...

Okay, since we all get the concept of "wuv," now consider this:

Wust.

My girlfriend Sally thinks "wust" can best be thought of as what the woman on the cover of a romance novel is feeling; I think it may also have something to do with plushies and furophiles feel. Either way, once again I've managed to creep myself out.