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Massive Attacks

It really was only a matter of time before somebody decided we needed an agency devoted to filling up video games with advertisements. While sports games have long mimicked the signage in stadiums and ball fields, I'm going to have to agree with this guy's sentiment in that I wouldn't want to "pick up a sword and have it read Nike on the side." The author of this press release wants everybody not to worry that the ads will overtake the gameplay and prove to be distracting. That may be true now while they inch it into the games, but here's betting it's only a matter of a few years before we're unwillingly subjected to a video version of The Twenty. My only is hope is some enterprising kid will develop a hack for the next Wolfenstein that lets you blast Pepsi machines and Reebok billboards along with everything else.