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NYC Ad Creep Hits a Speed Bump
Outdoor "ad creep" in New York hit a new low with the recent leasing of a 15,000 square foot section of the Flatiron Building to disposable clothing specialist H&M. Now the city's Buildings Department is ordering the removal of the giant ad because it was installed without a permit and poses safety issues. While it's a relief the city is taking action against this monstrosity, the underlying issue is unchanged: outdoor advertising is spreading to every conceivable surface in the city, bringing us ever closer to a BladeRunner-esque nightmare. Those who would like to keep the luxury of being able to look at normal city objects (buildings, sidewalks, the sky) without having products hawked to them might do well to seize this moment to voice support for some kind of restraint on outdoor advertising.
While you're at it, give the creeps at H&M a call and tell them you won't be buying any of their $12 jackets until they take down their Flatiron ad:
H & M Hennes & Mauritz LP
47 West 34th Street, 3rd Floor
New York, N.Y. 10001
Tel: +1.212.564.9922
Posted by Damian on 04/10/2005 | Permalink
Comments
H&M has cancelled most of its outdoors advertising for the 2nd half of the year, at least here in GErmany. Instead, they will focus on TV commercials to reach their (potential) customers. That decision was big news here in Germany yesterday and it seems to be a big blow for the outdoor advertising industry.
Posted by: thomas | Apr 11, 2005 2:11:35 PM
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Posted by: Jason Steinberger | Jan 18, 2007 4:55:38 PM
