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The Game of Advertising

MediagameI've long argued that the teaching media literacy in schools can do more harm than good, given the people leading the charge. Now here comes Hasbro, offering a free board game about advertising to primary schools.

The Game of Life is part of a UK-based industry effort called Media Smart, led by McDonald's, Procter and Gamble, Mattel, Kellogg's, Masterfoods, and Nickelodeon, along with Hasbro, to teach "advertising awareness"--or, alternately, "media literacy"--in schools (as if the problem is that kids aren't "aware").

Posted by carrie on 04/12/2005 | Permalink

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Posted by: jinx1666 | Sep 4, 2007 9:04:14 PM

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