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Whoa, whoa, whoa. Stop the presses. Holy crap. Whoa.
Hours ago, I reported on the makers of Skittles offering 48 collectible wrappers, containing 18 pounds of Skittles, to collectors with the Star Wars OCD. I reported too soon. Far, far too soon.
M&Ms are offering a real Star Wars wrapper collection (try 72), necessitating (drum roll) 45 pounds of candy-coated chocolate be disposed of one way or the other in order to complete your collection. Combined with the Skittles promotion, you're in for 63 pounds of candy- the weight of a healthy eight-year-old child, and averaging to a daily half-pound of candy over the four-month promotion.
Right now I'm a bit too flabbergasted to make the predictable jokes about Star Wars fans being fat. For all I know, a complete set of 120 wrappers will put that kid through college in ten years, but what odds do you wanna lay that you'll survive to see it?
Posted by Tim Harrod on 04/03/2005 | Permalink
Comments
Wow, this might beat the "collectible" NASCAR paper chicken buckets KFC put out as the most ridiculous concept in collectible packaging, just for the sheer volume.
I'm glad this will be the final Star Wars movie because maybe that means we'll get very long break from seeing snack, soft drink, or fast food mascots dressed up like Star Wars characters. Until the inevitable re-releases and special editions, that is.
I do admit, though, when I visited that M&Ms site, I thought, "Ooh, dark chocolate M&Ms!"
Posted by: frippy | Apr 4, 2005 9:08:48 PM
