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King of Beers Executes Disloyal Subject

From the Associated Press:

Ross Hopkins, 41, filed suit in Weld County District Court, saying American Eagle Distributing Co. has no right to tell him what kind of beer to drink when he is off-duty.

Hopkins said he was fired in May 2003 after the son-in-law of the [Budweiser] distributorship owner saw him drinking Coors in a Greeley[, Colorado] bar.

When Coca-Cola did the same thing a couple of years ago, the union claimed it was retaliation for organizing activity. The AP story doesn't point to similar motives in this case, but I can't help but feel sorry for the guy. I can certainly understand why he wouldn't want to drink Budweiser, but it seems a shame to get fired for drinking a Coors. It's like getting punished twice.

(Via Metafilter)