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More sinister than Habib Marwan
I am not ashamed to admit: I am a huge fan of the TV show "24." Haven't missed an episode. Sure, I winced at "12:35 a.m." this season when the show took a sharp turn to the right: A pesky lawyer from "Amnesty Global" kept the Counter Terrorism Unit from using force to obtain crucial information from an associate of the terrorists. (And did they also want us to think he was a Jewish lawyer? Oy vey.) But I kept watching. I'm hooked.
However, a new low was hit this week at "3:07 a.m." Habib Marwan's ever-resourceful and carefully multcultural band of terrorists attempted to jam CTU's satellite servers. Ah, but the bad guys were thwarted because of the new security system installed just last week. And it was made very clear that it was a Cisco Systems security program. Corporate America saved the day!
In this admittedly stressful 24 hour day, more than 6 hours are already commercials. They've been repeatedly infiltrated by moles, but I hoped CTU was safe from product placement.
Posted by Jack Silbert on 05/11/2005 | Permalink
Comments
Good point, both very much annoyed me, too.
Big kudos for product placement in 24 goes to Season 1, though: Because in TV-Series all the good guys always have Apple Macs (mostly powerbooks), they actually gave traitor Nina Meyer a Powerbook so no viewer could get an Idea that she was on the wrong side...
Apart from that: this product-placement and really right wing stuff was bad.
Posted by: Julian | May 11, 2005 1:16:51 PM
yeah they use all sprint phones and they have apple computers and the new sat system is cisco, but so what im not watching to give a da*m about what props they use, im watching because i think the show is good. the plots lines the twists the reapearing characters(palmer). thats whats important not what brand suits they are all wearing at CTU.
Posted by: mike | May 17, 2005 12:06:46 AM
Last episode was a huge commercial too,
with the close-up on an alienware laptop and, my favorite, when cloe wants to process some data in the conference room :
"let's use the IP phone" followed by a close-up on the cisco logo just behind the phone's high-res screen showing the crucial data.
Posted by: billy | May 18, 2005 5:02:47 AM
