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Peoples Jeans campaign

A few months ago, I was on a panel with a guy who presented an awesome idea for marketing a nonexistent product, Peoples Jeans. The basic pitch is summarized on a fake corporate website created by an rtmark-like collective that calls itself Conglomco:

Put simply, Peoples Jeans markets clothing that has previously been worn by actual people, whose greatest asset is their lived experience.

Migrant agricultural workers, factory workers, prisoners, and populations in economically stressed urban communities have more to offer than cheap labor. They offer us authentic human experience, which is in short supply in today's fashion industry. We have found a way to capitalize on this underutilized asset in order to give consumers the authentic experience that they can't find elsewhere.

The last I heard, Conglomco was pitching this to retail giants like Diesel to try to get them to bite. I'm guessing they haven't had much luck, because the site hasn't been updated in months. But it probably won't be the last we hear from Conglomco.