Got a blog tip? Contact us

« It says "frageelay" - it must be from Italy! | Main | Fuck This Book »

Flash mobs by Ford?

From Brandweek:

Ford is touting its forthcoming Fusion compact car via the digital/sociological phenomenon of "flash mobs," a cell-phone enabled act of mass performance, in which people show up unannounced at stores in droves, do something weird, and leave. 

I'll confess it's kind of nice seeing marketers assume the role they have traditionally played in the culture: way behind the curve. As my friend Becky said, maybe Ford should cash in on Macarena-mania before it's too late.

(Thanks, Becky Ebenkamp)