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Worst military ad campaign ever?
You'd think the billions of dollars that the U.S. military spends on recruitment would allow it to anticipate how an ad campaign could be interpreted by the public. So I can't for the life of me figure out how this upcoming campaign made it out of focus group. The first thing that came to mind when I saw this image from one commercial was "It's your turn . . . to die." I mean, they might as well put target lines around this woman's face!
Considering that the number one reason young people don't sign up for the military is to avoid getting killed, I give this campaign a week before it's shot down.
P.S. - This New York Times article is an interesting history of US military recruitment campaigns.
Posted by Carrie McLaren on 09/29/2005 | Permalink
Comments
She certainly doesn't seem happy that it is her turn.
Posted by: Charles Star | Sep 29, 2005 12:59:52 PM
If the army is desperate enough to come out with this, it's only a matter of time before the draft talk starts.
Posted by: Jim | Sep 30, 2005 7:53:46 AM
Excellent opportunity for billboard modification.
Posted by: Rich Garella | Sep 30, 2005 5:16:36 PM
I bet Bush sees his own daughters in her eyes... :-P
Posted by: Hillary | Oct 3, 2005 1:46:02 PM
