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J.C. Penney targets anorexics, bulimics
I don't know if anyone has noticed but J.C. Penney has been trying to reinvent itself with "a new kick-ass attitude" (in the words of one company rep). As USA Today puts it, "the goal is to change America's view of J.C. Penney as a grandmotherly
place that has sensible, moderately priced clothes and home goods..."
... to a place where anorexics can shop freely.
Or at least that's the impression you get from Penney's new line of women's clothing, called "ana"—a slang term for anorexia. (See our post on pro-ana web communities for background.)
Marketing faux pas or subversive teen-targeting? You decide.
(Via Consumerist)
Posted by carrie on 03/29/2006 | Permalink
Comments
hmm... I noticed that too when I first saw it. But I also wandered if anyone else would even catch it, so I blew it off. I'm not sure what it's supposed to mean.
Posted by: Emily | Oct 10, 2007 4:15:48 PM
yea... i was in Jc peny, and i suffer from ana, and at that time i was trying to get over it and b healthy.... and i was shopping for cloths and i saw a.n.a in the store.... it tore my insides apart... and then when i went closer to the jeans, they where ana sizes also.... I thought to myself that this was a sick joke. but now im still ana, and idk what Jc penny plans to do with that brand... i find it almost insulting
Posted by: Krystal | Jan 31, 2009 11:42:02 AM
