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Nike: Just Coopt It

Hackney_courtesy_of_nike Not content to borrow the reflected glory of the punk scene, Nike has decided that they also need some covert prestige, UK-style.

The working-class London borough of Hackney is furious that Nike is selling t-shirts with the Hackney logo without asking for permission to use (much less license) the decades-old icon. In keeping with their act first, act later practice, Nike has agreed to discuss the issue with Hackney.

I suppose this means that I can start selling shoes with a swoosh. If Nike disagrees, we can discuss whether they should get a piece of the action whenever they notice. I'm sure that they will be reasonable.

(Via CMM News)

Posted by Charles Star on 05/22/2006 | Permalink


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