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Fool Me Once, GlaxoSmithKline...

Late last year, I wrote a post about comment-spam by GlaxoSmithKline that was picked up in USA Today's technology blog. But who will have the last laugh? Evidently as a result of corresponding with GlaxoSmithKline on the topic...they are now sending me spam!!!

Date: Tue, 10 Oct 2006 13:24:51 EDT
From: "MyDentureCare"
Subject: Denture wearers: Feel fresh breath for up to 5 hours!

Dear Jack,
You can try Polident fresh cleanse for FREE* with our rebate offer at!
This breakthrough in denture care:

Keeps your breath feeling fresh for up to 5 hours
Microcleans away tough stains and plaque
Kills 99.9% of odor-causing bacteria

To celebrate new Polident fresh cleanse, we're also giving away a TRIP FOR TWO to an incredibly fresh, clean destination. Simply click here, to enter the Polident® fresh cleanse TM Mystery Trip Sweepstakes. One lucky person will win a TRIP FOR TWO to this fresh, clean location!

Even if you've already requested a sample of Polident fresh cleanse or used a Try Me Free rebate offer, you can still enter the Mystery Trip Sweepstakes.

Either way—at the Mystery Trip Destination, or every day with new Polident fresh cleanse—here's your chance to Experience Lasting Freshness! Enter to win now! No purchase is necessary.

I wonder how many Glaxo marketing decisions are driven by "irony."

Oh, P.S., I am not a denture wearer.

Posted by Jack Silbert on 10/11/2006 | Permalink


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