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BuzzFeed: Buzz with a Brain

Yesterday, Contagious Media founder and HuffPo macher Jonah Peretti launched BuzzFeed, his latest foray into the world of viral communications. Among its categories is a neat section on de-gentrification (a word that has just sent a chill up my future net worth).

BuzzFeed combines a web-searching function to identify stories that are beginning to catch fire with editorial mediation, so it isn't just another list of videos of dudes getting kicked in the balls. (NB: Such videos are, of course, hilarious. But if I want to see one, I'll just search YouTube.)

For more on Jonah Peretti's take on viral media, check out his Stay Free! interview in Issue 25.