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PRODUCT (RED) => INSPI(RE)D
(PRODUCT) RED is the latest cause marketing campaign sweeping the
country with products from a variety of companies and celebrity
endorsed advertising to boot. While the Global Fund to Fight Aids is a worthy cause, certainly there's more one can do than buy products.
INSPI(RE)D
is a brilliant response to the campaign. Like (PRODUCT) RED, INSPI(RE)D raises awareness
and money for the cause, but also "encourages conscious consumption,
and provides a means of involvement for those unwilling or unable to
buy Product (Red) products." The folks at INSPI(RE)D are holding an ebay auction of their red products, like thrift store t-shirts with INSPI(RE)D printed over them, a red visor, and a red pot. Compared with that fancy, AIDS fighting, Armani Watch, these products are certainly more useful to a guy like me.
Posted by Steve Lambert on 12/19/2006 | Permalink
Comments
Enough with the AIDS shit already! People are sick of having this, the idiots in Africa who can't make a go of it when their continent has the most natural resources of any on earth, and breast cancer (getting more funding than all men's health research combined, when all women have to do is stop taking the hormones that are giving them the cancer) shoved down their throats! These three issues have been monopolizing the public discourse for far too long when there are so many more that are being ignored.
Posted by: Olga | Dec 19, 2006 4:21:29 PM
"People" = "Olga," who really should find something to lash out at besides charity. Give where you want to give, my dear, and let everyone else choose their own priorities.
Posted by: Charles Star | Dec 19, 2006 5:00:26 PM
As AIDs now disproportionately affects women, I'm curious which three issues you'd rather have charity-minded folks focus on. Please, share...
Posted by: Paul | Dec 19, 2006 5:33:27 PM
I'm pretty sure women don't take rBGH voluntarily...
Posted by: Ian W. | Dec 19, 2006 5:41:41 PM
Women have their own wings in hospitals; what have men got? Don't tell me how we have to care for women when they're outliving men by 7 years!
Posted by: Garry | Dec 19, 2006 5:52:44 PM
Paul: That's a good point. I think one thing I'd like to see more focused upon is the protection of endangered animals. It would be difficult, as fur/ivory/skin trade is everywhere and there are enough of the big businesses who like to cut down the forests. But at least there could be an increase in the safehousing of the few animals we have left. A charity could try and raise money for that, no? Special zoos, perhaps? Surely we can get to the remaining creatures before extinction does.
Posted by: Anne | Dec 20, 2006 5:26:28 PM
The thing I'd like to see more focus on is how Social Security and health benefits have been under attack for years, and how are today's workers going to live in a "retirement" trading apples and thrown out on the fucking street.
Posted by: Jennifer | Dec 21, 2006 3:32:57 PM
AIDS is one of the major health problems around the world. So it's really helpful to have such marketing campaign like this and also use red as a symbol of how to really fight hard and prevent the spread of this disease
Posted by: Dona | Jan 15, 2007 8:24:54 AM
