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Target Market Cross Reference
Alexis Lloyd has created a mini-database of outdoor advertising in different New York neighborhoods; East Harlem, SoHo, and the Upper East Side. Adscape is an online inventory of ads appearing in public space in the week she took her survey. The site provides evidence for all those hunches on how marketers target groups of people. For example, Alexis found 4 ads for phone cards in Harlem, but the ads in SoHo were for cell phones. In the financial services category the SoHo ads were for credit cards and East Harlem ads were for money transfer services. Oddly, (maybe) all the alchohol and tobacco ads were in Harlem.
Posted by Steve Lambert on 03/30/2007 | Permalink
Comments
No, alcohol ads cover the city. There has been a Ketel One ad on Lafayette & Prince for a while. That can't be the only. The type of alcohol advertised definitely varies by neighborhood.
Posted by: Charles Star | Apr 2, 2007 11:13:22 AM
