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The Official Whiny Blog Post of New York

I heard a radio commercial this morning that concluded with, "That's why, in our opinion, Subaru is the official car of New York." Corporations routinely pay huge sums to be recognized as the official so-and-so of whatever. A very quick Web search of the New York Yankees finds they have an official airline; an official athletic apparel and footwear company; an official printer, copier, and SLR camera provider; an official amino-acid sports supplement drink; and the list goes on and on. But apparently Subaru believes if you toss in an IMHO, you can circumvent those pesky contracts and fees.

Now, you might be thinking, "Jack, lighten up, you take commercials too seriously and as a result seem humorless." Hey, I'd let it slide if it was totally innocuous like "the official super-fun vacation getaway of summer!" But New York City actually has a rapidly growing number of official designations, from an official flag and an official journal, to more modern products. So I just think Subaru should keep their eyes on their rearview mirror—New York City's legal eagles may soon be after you. As for me, I'm still working on the paperwork to become the official so-and-so of whatever.