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My new favorite thing: this gorilla commercial
As some of you know I'm an ape enthusiast and have been for some time. Seldom does it happen that my love of apes trumps my antipathy toward corporate advertising (or Phil Collins, for that matter). This commercial, however, is one of those times... and the spot is all the more awesome when you realize that it has absolutely NOTHING to do with the sponsor's product. Which is to say that this spot perfectly captures advertising of the YouTube age: the viewer gets a burst of entertainment in exchange for watching a product plug. Unlike advertising of old, that entertainment is provided by the advertisers instead of TV writers or magazine editors. For those who have seen Thank God You're Here, it will be a nice relief to have someone try to entertain you.
(Via Adfreak)
Posted by carrie on 09/07/2007 | Permalink
Comments
Sorry, won't watch this at all. Requires Windows Media Player. End of story...
Posted by: | Sep 10, 2007 12:46:20 AM
Keep seeing this ad on tv in the UK, love it, everyone sits up and watches when it comes on.
Whether or not it'll help sell any chocolate though, who knows.
((Anon, get windows media player classic, or vlc, or another player if you want an alternative to wmp proper.))
Posted by: Tristan | Sep 10, 2007 6:49:17 AM
Yes it's a cute video, but this ad has nothing to do with the product being sold. Ogilvy on Advertising quotes Rosser Reeves: "I'm not saying that charming, witty and warm copy won't sell. I'm just saying that I've seen thousands of charming, witty campaigns that didn't [...] Now, what do you want out of me? Fine writing? Do you want masterpieces? Do you want glowing things that can be framed by copywriters? Or do you want to see the goddamned sales curve go up?"
Posted by: Byrd | Sep 12, 2007 12:09:45 PM
Rosser Reeves is dead.
Posted by: carrie | Sep 12, 2007 12:18:15 PM
I think he's cryogenically preserved somewhere in Anaheim.
Here's relatively hip & funny advertising that, you know, sells stuff: www.spam.com
Posted by: Byrd | Sep 13, 2007 2:39:08 AM
When I first saw this ad, it moved me. I know now that its an ad, but it still moves me. There is so much power and hope in this gorilla, and honestly, he inspired me.
Posted by: Emmie | Nov 19, 2007 5:56:55 AM
