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Unmarketable: book and event
Yes, the Stay Free! Book Club just finished a meeting - my book was Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity. The book has since come up my conversations so much that I wish I had a box of them to hand out to everyone I know. Anne Elizabeth Moore holds the magnifying glass to a string of peculiar events from the past few years, such as Nike's copycat Minor Threat poster, Axe commissioned graffiti in Chicago, and Toyota's rubbing elbows with craft communities to promote the Yaris. All are examples of marketing towards "indie culture," cultures that have been established, more or less, in opposition to corporate culture. Not only have major corporations targeted these various groups, but they've successfully recruited crafters, graffiti artists, and punks to participate in or even create the campaigns.
Anne Elizabeth Moore was interviewed on Murketing last week. Also, I'm proud to be speaking with Moore and Josh MacPhee on November 14th at Ad Hoc Arts in Brooklyn. Come on out...
7pm Wednesday November 14
Ad Hoc Arts (49 Bogart Street Unit 1G, Buzzer 22) Brooklyn. Near the Morgan Ave L.
It's free.
Posted by Steve Lambert on 11/10/2007 | Permalink
Comments
I'm about halfway through this and it's one of the more interesting books I've read in a long time. I wish I could make the Wednesday event - in part, because I'd be very interested in hearing your (Steve's) take on Moore's critique of activism that attempts to devalue brands. My sense from what I've read so far, for instance, is that Moore would say your recent McDonald's stunt (which I really enjoyed) is really just promoting McD's.
Posted by: Josh Golin | Nov 12, 2007 2:59:26 PM
I'm curious about the same thing! Look for a conversation with me and Moore on the Anti-Advertising Agency site soon...
Posted by: Steve Lambert | Nov 12, 2007 3:06:29 PM
