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Advertising between Ads

According to the LA Times, the writer's strike may really be taking its toll:

Firebrand, a media company based in New York, launched the all-commercials-all-the-time show on the ION network (in L.A. on KPXN-TV Channel 30) late Monday with hopes of getting young people to view advertising: as entertainment, not an annoyance. ... The show, called "Firebrand," airs weeknights at 11. On both the show and its sister website, commercial jockeys called CJs introduce the mostly 30-second spots, which are selected by "commercial curators."

The article didn't put it this way, but using advertisements as entertainment (as opposed to merely making ads entertaining) appears to be something of a trend. Also, me crying at my desk is now something of a trend.

Posted by Charles Star on 12/20/2007 | Permalink


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